Day 02: Do you know the six needs of your customers? A post inspired by Tony Robbin’s Ted talk

six human needs

I have read Tony Robbins on and off over the last few years. I first picked up his personal power cassette tapes at a secondhand  book festival four years ago.  Fortunately at the time I was driving an Magna that still had the original car radio complete with a cassette tape player.  I quickly learnt that cassette tapes are so awkward when it comes to trying to find certain points to relisten to… but I digress.  These Anthony Robbins tapes for me was a gamer changer as it sparked an interest within me about  personal development and human behaviour .  Considering most of Tony Robbins talks are hours long I was interested to see what Tony considered was the core message from his talks to include in a heavily condensed 22 minute Ted talk. This Ted talk was basically an extract of Tony's core teaching, a teaser for his programs.  The key take away for me was his very brief discussion of what Tony calls the 6 basic human needs. … [Read more...]

Day 01: Incentives kill creativity. A Ted talk by Dan Pink that changed the way I think.

Free thinking leads to innovation

Today is my first day on  my self-imposed 365 days of Ted talks challenge and to mark the occasion I decided to kick off this journey with a great video  by Dan Pink titled ‘The Puzzle of Motivation.’  As someone who can struggle with motivation at times it seemed like a great video to kickstart this journey and put me into the right headspace.  The core of this video is about motivation, problem solving skills and whether or not reward based incentives are as successful as society would have us believe. Dan uses the candle problem, which was  created by Karl Duncker some 70 years ago, to discuss the pros and cons of reward based incentives. What is the Candle Problem? Challenge: Fix a lit candle onto the wall making sure that no candle wax will be able to drip onto the table below. Items:  One candle One box of thumbtacks One box of matches Experiment #1 Dan talks about an experiment run by Sam Glucksberg from … [Read more...]