28: How ideas spread. Seth Godin discusses ways to make your product go viral

Bulb lamp with cogs and gears. Idea concept.

For day 27 of my 365 Days of Ted challenge I decided to look further into my theme of ideas. More specifically how do we make an idea go viral. Today's Ted talk is by Seth Godin "How ideas spread." Seth discusses why some ideas spread more than others and why mass marketing is dead. Seth is probably most known for starting the popular writing website Squidoo. I first starting writing for Squidoo about 4 years ago. I haven't written  an article on their for about two years as I moved over to blogging, yet I still get a passive income  stream from all those articles I wrote 4 years ago! For that reason I will always be grateful to Seth and never miss a chance to watch his talks. The death of mass marketing Mass marketing refers to promoting your product or service to a very large number of people.   A mass marketing advertising campaign could be running radio, print and television advertisements all at the same time.  This casts the … [Read more...]

Day 02: Do you know the six needs of your customers? A post inspired by Tony Robbin’s Ted talk

six human needs

I have read Tony Robbins on and off over the last few years. I first picked up his personal power cassette tapes at a secondhand  book festival four years ago.  Fortunately at the time I was driving an Magna that still had the original car radio complete with a cassette tape player.  I quickly learnt that cassette tapes are so awkward when it comes to trying to find certain points to relisten to… but I digress.  These Anthony Robbins tapes for me was a gamer changer as it sparked an interest within me about  personal development and human behaviour .  Considering most of Tony Robbins talks are hours long I was interested to see what Tony considered was the core message from his talks to include in a heavily condensed 22 minute Ted talk. This Ted talk was basically an extract of Tony's core teaching, a teaser for his programs.  The key take away for me was his very brief discussion of what Tony calls the 6 basic human needs. … [Read more...]