Day 26: Marketing fail: Selling condoms in the congo

Amy Lockwood, a self confirmed "Reformed marketer" is the deputy director of Stanfords's Centre for Innovation in Global Health. In 2011 she gave a talk at TedGlobal about the marketing lessons, or rather marketing fail, that donor agencies were using in getting the people of Congo to use condoms. Marketing a solution to a health crisis Amy uses her Ted talk to tell us a story about her visit to the Democratic Republic of Congo. It's a pretty dangerous place to live. Amy says that five million people have died due to the war in the past ten years. War isn't the only danger in the DRC. 930,000 out of the 750 million people living in the Congo are infected with HIV. The country's inadequate health system infrastructure means that only 25% of people living with HIV are being treated with medication. Know your audience With such alarming figures, you can see why donor agencies provide condoms at low, or no cost. Trouble is, only 3% of … [Read more...]

Day 55: 3 things I learnt about Twitter after watching a Ted talk by one of its co-founders

Unless you have been living under a fairly large rock with no reception, you would have probably have heard of a little social media tool called Twitter. I have a confession to make - I was living under that rock. Oblivious and unaware. I had heard of Twitter, but I was baffled by it, so I ignored it. I didn’t understand the point of using 160 character to write status updates. It seemed pointless. All that changed about two months ago when I was about to attend my first Problogger training event. In the lead up to the day everyone was exchanging Twitter handles on social media. I was not one of those people. In fact I didn't open up my Twitter account until the day before the event and I am still getting my head around how it works. Evan Williams’s Ted talk has helped me get a broader picture of how Twitter works and has given me a broad overview of how I can use it as more of a marketing tool. Three topics he touched upon in … [Read more...]

Day 54: Four foolproof ways to making your video go viral

Screen Shot 2014-10-24 at 2.59.14 am

Imagine being paid to professionally watch YouTube videos all day.   Sounds like fun right?  I’m sure quite a few of us rack up countless hours each week glued to YouTube anyway, so how amazing would it be to actually get paid for it? Turns out if you are Kevin Allocca  you can. Kevin has the enviable job of being a YouTube trends manager.  I know what might be thinking. The only reason Kevin put his hand up to do a Ted talk was to make us all a little bit jealous about what he does for a living. Possibly. No, the real purpose behind his Ted talk is to share  “Why videos go viral.”   Two days worth of video uploaded every minute At the time of this Ted talk, 2011, 48 hours of video was being uploaded to YouTube every single minute. That’s almost 70,000 hours of new video uploads a day! Only a few minutes from that 70000 hours will ever go viral.note: As of October 2014 100 hours of video  are uploaded to YouTuber per minute.  You … [Read more...]

Day 53: Why product placement is sneaky

Can I ask you a question? How many times have you been marketed to today? Really think about this question for a moment. I'm guessing quite a few times. Perhaps you had your  marketing radar on and you picked up on it and shrugged it off.   Or maybe, like quite a few of us, you have not consciously registered all the times that you been faced with  marketing as you go about your day.   Morgan Spurlock from Super Size Me fame delivered a Ted talk in 2011 around the world of brand marketing and  product placement.  I have to admit his talk left me feeling a little bit disheartened by the direction that marketing world is taking. Morgan Spurlock is probably best known for his documentary Super Size Me.   That was a documentary where Morgan ate only McDonalds for a 30 day period and filmed the effects that the diet would have on his health. The  movie was wildly popular and more importantly it started a discussion about the health effects … [Read more...]

Day 52: What if we could add value to a product just by changing the perception around it?

change perceived value of a product by website confetti

A post inspired by Rory Sutherland's Ted talk "Life lessons from an ad man" What if you could add value to a product by simply changing the perception floating around it? Ted speaker and advertising guru Rory Sutherland believes that it is entirely possible and backs up his stance with some pretty compelling case studies all wrapped up in an entertaining presentation. My favourite type of Ted talks are the ones that use humour to get the message across. I just think think that humour is a great way to breakdown barriers whilst boosting engagement.   I've covered quite a few funny Ted talks so far such as “Do schools kill creativity” by Sir Ken Robinson which had me stifling giggles  in the middle of a shopping centre - one of the drawbacks of listening to Ted talks when I am out and about!  Rory Sutherland’s talk “Life lessons from an ad man” was just as funny. Change perception not reality    Rory says  that  changing a products … [Read more...]

Day 51: The story of Mr Splashy Pants

Fightin' Mister Splashy logo designed by Alexia Ohanian

Alexis Ohanian co-founder of Reddit gives a brief 3 minute Ted talk on how to make a splash in social media and uses a case study involving Greenpeace to get his point across.  Greenpeace was trying to stop the Japanese government on their whaling campaign. One of the ways they were trying to do this was by putting a tracking chip in a humpback whale. Greenpeace decided to name the whale as  a way to brand this movement and raise awareness of the plights of humpback whales. What do you call a humpback whale? So what on Earth does someone call a humpback whale? Greenpeace turned to social media for inspiration and created a poll with some possible names  of ancient gods of the sea as Anahi, Kaimana. There was also another name which I am sure they didn’t bet on anyone voting for Mister Splashy Pants. Turns out someone at Reddit thought that it was a pretty good name and voted it up on the Reddit website. So did a whole bunch of … [Read more...]

Day 50: That 404 feeling

that 404 feeling by website confetti

Have you ever been browsing the web, minding your own business, when bam, a dreaded 404 page appears.  Annoyed you most likely navigate to back to the last page you visited and forget all about it.   Renny Gleeson’s Ted talk “404, the story of a page not found” is all about how we should not be wasting the opportunity of a 404 and instead, use it as a way to build a better relationship.  This post kicks off a brand  new theme week in 365 Days of Ted : Ted talks on marketing What is a 404 page A 404 page is the default error page that a website brings up when it can’t find what you are looking for.  The page you are looking for might have been moved or it could have been deleted all together. It's kind of like a nightclub bouncer refusing you entry. 404 pages suck I hate 404 pages. I mean really hate.  They are an interruption to my web browsing experience. I also hate how I feel punked every time I reach one of these pages.  I … [Read more...]

28: How ideas spread. Seth Godin discusses ways to make your product go viral

Bulb lamp with cogs and gears. Idea concept.

For day 27 of my 365 Days of Ted challenge I decided to look further into my theme of ideas. More specifically how do we make an idea go viral. Today's Ted talk is by Seth Godin "How ideas spread." Seth discusses why some ideas spread more than others and why mass marketing is dead. Seth is probably most known for starting the popular writing website Squidoo. I first starting writing for Squidoo about 4 years ago. I haven't written  an article on their for about two years as I moved over to blogging, yet I still get a passive income  stream from all those articles I wrote 4 years ago! For that reason I will always be grateful to Seth and never miss a chance to watch his talks. The death of mass marketing Mass marketing refers to promoting your product or service to a very large number of people.   A mass marketing advertising campaign could be running radio, print and television advertisements all at the same time.  This casts the … [Read more...]

Day 02: Do you know the six needs of your customers? A post inspired by Tony Robbin’s Ted talk

six human needs

I have read Tony Robbins on and off over the last few years. I first picked up his personal power cassette tapes at a secondhand  book festival four years ago.  Fortunately at the time I was driving an Magna that still had the original car radio complete with a cassette tape player.  I quickly learnt that cassette tapes are so awkward when it comes to trying to find certain points to relisten to… but I digress.  These Anthony Robbins tapes for me was a gamer changer as it sparked an interest within me about  personal development and human behaviour .  Considering most of Tony Robbins talks are hours long I was interested to see what Tony considered was the core message from his talks to include in a heavily condensed 22 minute Ted talk. This Ted talk was basically an extract of Tony's core teaching, a teaser for his programs.  The key take away for me was his very brief discussion of what Tony calls the 6 basic human needs. … [Read more...]