Repurposing Australian politics and Seinfeld


Repurposing content is a buzz word in the online marketing world. You know the drill. You take content in one format such as a blog post and turn it into another format. So a podcast could be transcribed into a blog post and a series of blog posts can be regrouped and repurposed into an ebook. Today I found a new approach on repurposing. I'm not sure how Australian politicians will take it, but here's hoping that they have a sense of humour about it. … [Read more...]

What I would have done differently at Problogger…

Chris Ducker, Darren Rowse, Pat Flynn

In August 2014 I attended my first Problogger event.... Is this your first ProBlogger event?   Being a newbie proBlogger attendee I had no idea what to expect, no idea what to wear, no idea how to act. I was dreading Problogger. Pit of my stomach dread.  Ofcourse I was excited and wanted to go, but there’s always that little voice in your head that tells you that you don't belong there.   I wrote this post the day after Problogger - I survived my first Problogger and you can too! Blogging since 04’ and only met my first blogger in 2014 On August 29th 2014 I went to my first ProBlogger training event held on the sunny Gold Coast at QT hotel. ProBlogger is 2 days full of sessions aimed to help bloggers build profitable blogs. The  Problogger training  events is now in it's 5th year and was started by Darren Rowse  - a man whose name is synonymous with blogging. Darren can be credited to inspiring the launch of hundreds, if not … [Read more...]

6 business lessons I picked up from watching Ghostbusters


Ghostbusters is one of my favourite movies from the 1980’s.  Ghostbusters is  about three parapsychology professors,  Peter Venkman (Bill Murray), Raymond Stantz (Dan Aykroyd) and Egon Spengler (Harold Ramis),  who having recently become unemployed from their jobs decide to go it alone and open up a paranormal removal service.   I have watched it many times  over the years but the funny thing is, when I started to spend time researching online business I started to see Ghostbusters in a new light. I have now noticed that the movie had some pretty solid business and life lessons in it.  1. The importance of complimentary partnerships The strength in the success of the Ghostbuster’s business was the partnership of the trio.  Partnerships made of of people whose skills compliment each other are generally much stronger. Peter, Raymond and Egon could have possibly had individual success if they had launched solo businesses, but when they … [Read more...]

6 Business and life lessons I picked up from watching Back to the Future


Did you know that the Back to the Future trilogy is full with business and life lessons? This post will share and discuss some of those lessons with you.  I One of my favourite movies growing up was Back To The Future. My love for the franchise grew in film school when we studied the screenplay in vivid detail. Each time I watch the film , which is at least once or twice a year,  I end up loving it just that little bit more. These last 12 months I have been spending quite a bit of time researching business and marketing and funnily enough, I started to spot these little business nuggets of wisdom hidden in Back to the Future. They had always been there I was just never looking for them before! What is Back to the Future Back to the Future is a movie about time travel set in the early 1980's. Marty McFly played by Michael J. Fox is a high-school student who is friends with the eccentric inventor "Doc" Dr. Emmet Brown (Christopher … [Read more...]

Did I just get blackmailed by my VA?

Late last year I went though a horrible experience with an online contractor.   I hired this person through one of the major freelance websites. This post is a cautionary tale of what can go wrong when working with virtual assistants, what red flags I missed and what I should have done differently to ensure a more positive experience. Day #1 I had recently launched  an online shop using the Magneto platform.  The site had been live for a couple of days when I had a customer email me about a technical problem they were experiencing whilst using the online the checkout. Unfortunately I was not able to   troubleshoot the error myself so I posed the job on the freelance website in the hope of finding someone to fix the issue urgently. Fortunately the site was still able to accept Paypal payments but the credit card facility was down. In my job description I posted the exact error message that the website was generating and also mentioned … [Read more...]