Are limitations really limiting? Navi Radjou doesn’t believe so and in his Ted talk Creative problem-solving in the face of extreme limits, Navi talks about a concept called Frugal Innovation.
What is Frugal Innovation?
Frugal Innovation basically means “doing more with less.” it’s about creating solutions within limited resources.
Why this matters
it’s quite easy to fall into this mindset trap of needing more or requiring that missing link before we can come up with an innovative solution, but perhaps we could find that innovation within our constraints. This is a concept I have discussed before after watching ……. Ted talk.
On a personal level I am staring to see the benefits of frugal innovation on small scale stuff. Choices can be so darn overwhelming and with a large supply of choices comes a large supply of solutions that often we end up over-engineering the small stuff that shouldn’t really consume a whole lot of our time.
I think that there is this misconception that contrasts and limitations kill creativity. I think that this couldn’t be furthest from the truth. By seeking solutions within constraints we are forced to apply outside the box thinking within the box. We need to rely on our creative-problem seeking skills to come up with an innovative answer.
Navi give us three tips that we can apply to adopt the concept of frugal innovation into our business.
- Keep it simple
- Do not reinvent the wheel
- Think and act horizontally
If you haven’t already done so, take a few moments to watch Navi’s Ted talk and hear him further explain how to implement these three tips into your business. He also include some pretty fascinating case studies of how frugal living has been applied in various ways, including a very clever way one man in India used limited he had averrable to him resources to make a fridge.