Review of Anonymous Data from Google Analytics

One of the biggest goals for Website Confetti is to actually produce content that YOU want to read. It must be valuable and it must be useful. To help Website Confetti determine what you want to read we have enabled Google analytics demographics and interest reporting features on this website. These reports are totally anonymous. The anonymous data which we will be reviewing is things like the gender, age and interests of our visitors. This information will help us adapt and create better content that our readers actually want to read.

This information is collected through your Google ad settings, but again, it is not provided to us in a personally-identifiable format. This means we cannot identify any information connecting back to you at all. It’s completely anonymous.

If you are not into providing Anonymous Data from Google Analytics that’s absolutely fine.  You can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads using theGoogle Ad settings or through the Google Analytics opt-out browser add-on.