28: How ideas spread. Seth Godin discusses ways to make your product go viral

Bulb lamp with cogs and gears. Idea concept.

For day 27 of my 365 Days of Ted challenge I decided to look further into my theme of ideas. More specifically how do we make an idea go viral. Today's Ted talk is by Seth Godin "How ideas spread." Seth discusses why some ideas spread more than others and why mass marketing is dead. Seth is probably most known for starting the popular writing website Squidoo. I first starting writing for Squidoo about 4 years ago. I haven't written  an article on their for about two years as I moved over to blogging, yet I still get a passive income  stream from all those articles I wrote 4 years ago! For that reason I will always be grateful to Seth and never miss a chance to watch his talks. The death of mass marketing Mass marketing refers to promoting your product or service to a very large number of people.   A mass marketing advertising campaign could be running radio, print and television advertisements all at the same time.  This casts the … [Read more...]

Day 27: Where do good ideas come from? What I learnt from watching Steven Johnson’s Ted talk.

where do ideas come from

Do you have a lot of good ideas? Not just good or average but great? If not, perhaps your environment is at fault.   On day 25 I wrote about a Ted talk by Elizabeth Gilbert from  Eat, Pray. Love fame who liked to think that creativity and ideas came from external beings and was not an internal process as such. On day 26 I published a post by  Ken Robison who passionately believed that we are all born bursting with creativity and it is educated out of us. Today on day 27 I look at creativity and ideas being something that develop and truly flourish in the company of others.   What happens when we have an idea? We all have them, ideas that is. Some are better than others. Some ideas are questionable . Some are strokes of genius that we look at in awe, but what exactly happens when we have an idea?  Johnson says  "An idea -- a new idea -- is a new network of neurons firing in sync with each other inside your brain. It's a … [Read more...]

Day 25: “Your elusive creative genius” a Ted talk by Elizabeth Gilbert author of Eat, Pray, Love

Vintage Typewriter

Who in their right mind  would want to be an artist today? Tortured, struggling - these are words often used to describe the artist.  It seems that somewhere along the ages society collectively made the decision that an artist would not be worth the canvas they paint on or the keyboard they type on unless they are enduring some kind of suffering. Elizabeth Gilbert, author of the famed novel Eat, Pray Love, challenges this portrayal of the artist in her Ted talk “Your elusive creative genius” Aren't you afraid you are never going to have any success? From the moment one sets out to be an artist the questions will begin from well meaning family and friends. "Aren't you afraid you are never going to have any success? Aren't you afraid the humiliation of rejection will kill you?" Aren't you afraid that the world will be taken over by zombies? Okay, so I made up that last one, but that was simply to highlight the absurdity  of asking … [Read more...]

Day 24: How Sting beat writers block – a musical Ted talk with an encore

share your story on sticky note

Imagine being a world renown singer-songwriter who has penned more award winning lyrics than you had ever dreamed possible. What would happen if one day the songs just dried up. The words stopped coming and what would follow is years of writers block? What would you do? For music legend Sting that was his living reality and  when the words stopped coming Sting knew he needed reclaim his missing muse, he just didn't expect it to be from the place he escaped. Sting’s Ted talk was different to most Ted talks I have watched and I am not referring to the several times he broke out in song with his guitar, although as a Sting fan that was definitely a bonus for me. What really made Sting’s Ted talk stand out was the  way it appeared that he was just simply telling a story between friends - captivating, engaging and honest. His story  took us on a journey through his humble beginnings as a boy living near "a shadow of a shipyard" to present … [Read more...]

Day 23: A Ted talk by Phil Hansen who found his creativity in the least expected place.

Vintage gift box with bow on wooden background

Imagine being an artist with a  hand that won’t stop shaking. An artist whose life passion is pointillism,  creating art made up of thousands of tiny dots using a steady hand.   What would you do? Would you quit, give up and stop being an artist or would you make your limitations work for you? Day 23 of 365 Days of Ted is by Artist Phil Hansen who faced that very challenge. Question is - did he give up? Embrace the shake When Phil Hansen was in art school the unthinkable happened - he developed a tremor in his hand, nerve damage from spending years and years creating art made up of tiny, tiny dots. Initially Phil fought back. He held that pencil tighter and tighter until the pain got unbearable to the point that he was unable to hold anything. Defeated he dropped out of art school and gave up on art. For years art was no longer a part of Phil’s life, but like anyone with a true passion knows, you can’t simply hide away from what … [Read more...]