Day 52: What if we could add value to a product just by changing the perception around it?

change perceived value of a product by website confetti

A post inspired by Rory Sutherland's Ted talk "Life lessons from an ad man" What if you could add value to a product by simply changing the perception floating around it? Ted speaker and advertising guru Rory Sutherland believes that it is entirely possible and backs up his stance with some pretty compelling case studies all wrapped up in an entertaining presentation. My favourite type of Ted talks are the ones that use humour to get the message across. I just think think that humour is a great way to breakdown barriers whilst boosting engagement.   I've covered quite a few funny Ted talks so far such as “Do schools kill creativity” by Sir Ken Robinson which had me stifling giggles  in the middle of a shopping centre - one of the drawbacks of listening to Ted talks when I am out and about!  Rory Sutherland’s talk “Life lessons from an ad man” was just as funny. Change perception not reality    Rory says  that  changing a products … [Read more...]

28: How ideas spread. Seth Godin discusses ways to make your product go viral

Bulb lamp with cogs and gears. Idea concept.

For day 27 of my 365 Days of Ted challenge I decided to look further into my theme of ideas. More specifically how do we make an idea go viral. Today's Ted talk is by Seth Godin "How ideas spread." Seth discusses why some ideas spread more than others and why mass marketing is dead. Seth is probably most known for starting the popular writing website Squidoo. I first starting writing for Squidoo about 4 years ago. I haven't written  an article on their for about two years as I moved over to blogging, yet I still get a passive income  stream from all those articles I wrote 4 years ago! For that reason I will always be grateful to Seth and never miss a chance to watch his talks. The death of mass marketing Mass marketing refers to promoting your product or service to a very large number of people.   A mass marketing advertising campaign could be running radio, print and television advertisements all at the same time.  This casts the … [Read more...]