Day 51: The story of Mr Splashy Pants

Fightin' Mister Splashy logo designed by Alexia Ohanian

Alexis Ohanian co-founder of Reddit gives a brief 3 minute Ted talk on how to make a splash in social media and uses a case study involving Greenpeace to get his point across.  Greenpeace was trying to stop the Japanese government on their whaling campaign. One of the ways they were trying to do this was by putting a tracking chip in a humpback whale. Greenpeace decided to name the whale as  a way to brand this movement and raise awareness of the plights of humpback whales. What do you call a humpback whale? So what on Earth does someone call a humpback whale? Greenpeace turned to social media for inspiration and created a poll with some possible names  of ancient gods of the sea as Anahi, Kaimana. There was also another name which I am sure they didn’t bet on anyone voting for Mister Splashy Pants. Turns out someone at Reddit thought that it was a pretty good name and voted it up on the Reddit website. So did a whole bunch of … [Read more...]