28: How ideas spread. Seth Godin discusses ways to make your product go viral

Bulb lamp with cogs and gears. Idea concept.

For day 27 of my 365 Days of Ted challenge I decided to look further into my theme of ideas. More specifically how do we make an idea go viral. Today's Ted talk is by Seth Godin "How ideas spread." Seth discusses why some ideas spread more than others and why mass marketing is dead. Seth is probably most known for starting the popular writing website Squidoo. I first starting writing for Squidoo about 4 years ago. I haven't written  an article on their for about two years as I moved over to blogging, yet I still get a passive income  stream from all those articles I wrote 4 years ago! For that reason I will always be grateful to Seth and never miss a chance to watch his talks. The death of mass marketing Mass marketing refers to promoting your product or service to a very large number of people.   A mass marketing advertising campaign could be running radio, print and television advertisements all at the same time.  This casts the … [Read more...]