Day 79: Can we please rebrand 4 a.m. ?

Day 79- I think we need to rebrand 4 a.m by website confetti

Have you ever noticed that 4am is the one hour of the day that is most commonly associated with mishaps?  Ted speaker Rives certainly has and in his eight minute Ted talk “The 4 a.m. mystery” Rives  gives us some insight behind this enigma. The 4 a.m. shorthand Song lyrics, movies, authors, conversationalist and society must have all unanimously decided that 4 a.m would be shorthand for “inconveniences, mishaps and yearnings” says Rives. “For a time that I find to be the most placid and uneventful hour of the day, four in the morning sure gets an awful lot of bad press” When did this begin? Rives backs up this claim with a number of  examples, comic strips, historical events, paintings and even  a clip of The Simpsons all depicting four in the morning as this horrible time to be awake.   It really is fascinating when you actually think how often 4 a.m. is used to reference bad things. Rives also goes on to explain what he … [Read more...]