Day 55: 3 things I learnt about Twitter after watching a Ted talk by one of its co-founders

Unless you have been living under a fairly large rock with no reception, you would have probably have heard of a little social media tool called Twitter. I have a confession to make - I was living under that rock. Oblivious and unaware. I had heard of Twitter, but I was baffled by it, so I ignored it. I didn’t understand the point of using 160 character to write status updates. It seemed pointless. All that changed about two months ago when I was about to attend my first Problogger training event. In the lead up to the day everyone was exchanging Twitter handles on social media. I was not one of those people. In fact I didn't open up my Twitter account until the day before the event and I am still getting my head around how it works. Evan Williams’s Ted talk has helped me get a broader picture of how Twitter works and has given me a broad overview of how I can use it as more of a marketing tool. Three topics he touched upon in … [Read more...]

Day 52: What if we could add value to a product just by changing the perception around it?

change perceived value of a product by website confetti

A post inspired by Rory Sutherland's Ted talk "Life lessons from an ad man" What if you could add value to a product by simply changing the perception floating around it? Ted speaker and advertising guru Rory Sutherland believes that it is entirely possible and backs up his stance with some pretty compelling case studies all wrapped up in an entertaining presentation. My favourite type of Ted talks are the ones that use humour to get the message across. I just think think that humour is a great way to breakdown barriers whilst boosting engagement.   I've covered quite a few funny Ted talks so far such as “Do schools kill creativity” by Sir Ken Robinson which had me stifling giggles  in the middle of a shopping centre - one of the drawbacks of listening to Ted talks when I am out and about!  Rory Sutherland’s talk “Life lessons from an ad man” was just as funny. Change perception not reality    Rory says  that  changing a products … [Read more...]

Day 02: Do you know the six needs of your customers? A post inspired by Tony Robbin’s Ted talk

six human needs

I have read Tony Robbins on and off over the last few years. I first picked up his personal power cassette tapes at a secondhand  book festival four years ago.  Fortunately at the time I was driving an Magna that still had the original car radio complete with a cassette tape player.  I quickly learnt that cassette tapes are so awkward when it comes to trying to find certain points to relisten to… but I digress.  These Anthony Robbins tapes for me was a gamer changer as it sparked an interest within me about  personal development and human behaviour .  Considering most of Tony Robbins talks are hours long I was interested to see what Tony considered was the core message from his talks to include in a heavily condensed 22 minute Ted talk. This Ted talk was basically an extract of Tony's core teaching, a teaser for his programs.  The key take away for me was his very brief discussion of what Tony calls the 6 basic human needs. … [Read more...]

Day 01: Incentives kill creativity. A Ted talk by Dan Pink that changed the way I think.

Free thinking leads to innovation

Today is my first day on  my self-imposed 365 days of Ted talks challenge and to mark the occasion I decided to kick off this journey with a great video  by Dan Pink titled ‘The Puzzle of Motivation.’  As someone who can struggle with motivation at times it seemed like a great video to kickstart this journey and put me into the right headspace.  The core of this video is about motivation, problem solving skills and whether or not reward based incentives are as successful as society would have us believe. Dan uses the candle problem, which was  created by Karl Duncker some 70 years ago, to discuss the pros and cons of reward based incentives. What is the Candle Problem? Challenge: Fix a lit candle onto the wall making sure that no candle wax will be able to drip onto the table below. Items:  One candle One box of thumbtacks One box of matches Experiment #1 Dan talks about an experiment run by Sam Glucksberg from … [Read more...]