Day 52: What if we could add value to a product just by changing the perception around it?

change perceived value of a product by website confetti

A post inspired by Rory Sutherland's Ted talk "Life lessons from an ad man" What if you could add value to a product by simply changing the perception floating around it? Ted speaker and advertising guru Rory Sutherland believes that it is entirely possible and backs up his stance with some pretty compelling case studies all wrapped up in an entertaining presentation. My favourite type of Ted talks are the ones that use humour to get the message across. I just think think that humour is a great way to breakdown barriers whilst boosting engagement.   I've covered quite a few funny Ted talks so far such as “Do schools kill creativity” by Sir Ken Robinson which had me stifling giggles  in the middle of a shopping centre - one of the drawbacks of listening to Ted talks when I am out and about!  Rory Sutherland’s talk “Life lessons from an ad man” was just as funny. Change perception not reality    Rory says  that  changing a products … [Read more...]