Day 116: Please don’t take my Air Jordans!

Continuing on with my "Poetry Slam" theme for my 365 Days of TED challenge is a TED performance by spoken-word artist Lemon Anderson. After I watched Lemon's TED talk all I kind think of was wow, just wow. He performed the piece "Please don't take my Air Jordans" by Reg E. Gaines with such emotion that it brought the story to life. … [Read more...]

Day 55: 3 things I learnt about Twitter after watching a Ted talk by one of its co-founders

Unless you have been living under a fairly large rock with no reception, you would have probably have heard of a little social media tool called Twitter. I have a confession to make - I was living under that rock. Oblivious and unaware. I had heard of Twitter, but I was baffled by it, so I ignored it. I didn’t understand the point of using 160 character to write status updates. It seemed pointless. All that changed about two months ago when I was about to attend my first Problogger training event. In the lead up to the day everyone was exchanging Twitter handles on social media. I was not one of those people. In fact I didn't open up my Twitter account until the day before the event and I am still getting my head around how it works. Evan Williams’s Ted talk has helped me get a broader picture of how Twitter works and has given me a broad overview of how I can use it as more of a marketing tool. Three topics he touched upon in … [Read more...]

Day 54: Four foolproof ways to making your video go viral

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Imagine being paid to professionally watch YouTube videos all day.   Sounds like fun right?  I’m sure quite a few of us rack up countless hours each week glued to YouTube anyway, so how amazing would it be to actually get paid for it? Turns out if you are Kevin Allocca  you can. Kevin has the enviable job of being a YouTube trends manager.  I know what might be thinking. The only reason Kevin put his hand up to do a Ted talk was to make us all a little bit jealous about what he does for a living. Possibly. No, the real purpose behind his Ted talk is to share  “Why videos go viral.”   Two days worth of video uploaded every minute At the time of this Ted talk, 2011, 48 hours of video was being uploaded to YouTube every single minute. That’s almost 70,000 hours of new video uploads a day! Only a few minutes from that 70000 hours will ever go viral.note: As of October 2014 100 hours of video  are uploaded to YouTuber per minute.  You … [Read more...]